The seventh edition of the Master’s Programme for Gift Promoters has concluded: an advanced training programme dedicated to developing professional figures capable of promoting a culture of giving in a conscious, ethical and strategic way.
The Master’s Programme for Gift Promoters, run by the University of Insubria at its Como campus in collaboration with the Fondazione Provinciale della Comunità Comasca and the Associazione Promotori del Dono, represents a unique training experience in Italy. The programme is designed for those who work – or wish to work – in the Third Sector, foundations, non-profit organisations and bodies that place the relationship with donors and the social value of giving at the centre of their activities.
During the Master’s programme, students followed a structured and multidisciplinary curriculum, integrating technical skills, ethical reflection and personal development. The content ranged from relationship-based fundraising to communication around giving, from strategic planning to relationship management, and included in-depth exploration of the cultural and human meaning of giving.
The programme was characterised by a participatory and practice-oriented approach, encouraging peer discussion and dialogue with lecturers and experts in the field. It was a training journey that went beyond the acquisition of operational tools, supporting participants in both professional and personal growth, in line with the values of the Master’s programme.
With their diploma, the eight participants officially become Gift Promoters, ready to place the skills they have acquired at the service of the organisations and communities in which they work, helping to strengthen a conscious, responsible and generative culture of giving.
Commenting on the conclusion of the programme, the Director of the Master’s programme, Professor Giuseppe Porro, Professor of Economics at the University of Insubria, said: “It is always encouraging to observe the enthusiasm of the students and their level of engagement with the objectives and perspectives of the non-profit organisations with which they have worked. But it is even more gratifying for the University to see the high level of awareness shown by the new graduates at the end of their journey: I am convinced that this achievement is the result of an intelligent synergy between the Fondazione Comasca and the University of Insubria, one that deserves to be cultivated and further developed for the benefit of the entire Third Sector in our province.”
Francesco Pizzagalli, President of the Fondazione Provinciale, added: “The graduation of these new Gift Promoters is a strong and tangible sign of how alive the culture of solidarity is in our area. We offer them our sincerest best wishes: through their commitment, they will help spread the value of giving as an act of responsibility, attention and care towards the community. The Fondazione Comasca thus continues its journey in strengthening a network of people and organisations capable of generating the common good.”
A clear example of the impact of the programme was the comment by Anna Veronelli, a new graduate of this seventh edition of the Master’s programme: “We have completed the Master’s programme, learned a great deal, experimented extensively and grown inwardly. Giving is what makes us human. And happy. Thank you to the wonderful Associazione La Stanza Blu, which chose me to take part in this Master’s programme and teaches me every day that caring for those who are most vulnerable is the greatest mission there is. I am grateful and very happy!”
For the first time, this edition of the Master’s Programme for Gift Promoters took place over around 18 months rather than the traditional 12, in order to allow more appropriate time for in-depth study and assimilation. Eighteen months during which the Master’s Programme for Gift Promoters confirmed its mission: to train professionals capable of caring for the relationship of giving, recognising its human, social and transformative value.