MANAGEMENT OF TECHNOLOGIES, INNOVATION AND OPERATIONS

Degree course: 
Corso di First cycle degree in ECONOMICS AND MANAGEMENT
Academyc year when starting the degree: 
2015/2016
Year: 
3
Academyc year when helding the course: 
2015/2016
Credits: 
6
Period: 
Second semester
Standard lectures hours: 
40
Requirements: 

None

Final Examination: 
Orale
Assessment: 
Voto Finale

The course’s purpose is to make students understand the fundamentals of innovation, technology and operations management. The course also provide a comprehensive overview of strategic choices of firms in a double-fold perspective (i.e. both descriptive and problem-solving).
At the end of the course, therefore, students have to prove they have learned the models to represent innovation, technology and operations management. Students have also demonstrate they can correctly use the managerial tools useful for technology and innovation management. The course is conceived in English to allow students to experience a course taught in a foreign language and introduce them to the master’s degree programs.

The course aims to illustrate the role of innovation and technology in the current competitive landscape. The course also analyses operations management for manufacturing and service companies under a strategic and managerial point of view.
The course consists of two modules: Part A and Part B.

DETAILED PROGRAM – PART A

THE CONCEPT OF BUSINESS MODEL
•The business model canvas
•Managing a business model
•Innovating a business model
•The lean start-up approach
•Blue ocean strategies
•Unbundling the corporation

THE EVOLUTION OF MARKETS: INNOVATION ADOPTION, DIFFUSION, MARKET GROWTH, NEW PRODUCT ENTRY, AND COMPETITOR RESPONSES
•Diffusion of Innovation/Market Growth
•New Product Entry Strategy and Competitor Response
•Implications for Management of New Products

COMPETING IN TECHNOLOGY BASED MARKETS
•Network economies
•Platform competition
•Competition in two-sided markets
•Multi-homing and its effects

BUSINESS CASES
•Business case discussion and working groups.

DETAILED PROGRAM – PART B

OPERATIONS MANAGEMENT
•Operations strategy: introduction
•Design of products and services
•Production processes
-Types of production processes
-Comparison of production process
•Supply chain management
-Lean production
-Supply chain characteristics
-Outsourcing
-Global sourcing and mass customization

CORPORATE INNOVATION AND INTRAPRENEURSHIP
•Concept definition - innovation along the years
•Different sources of innovation
•Innovation and competitive advantage
•Intrapreneurial approaches

BUSINESS CASES
•Business case discussion and working groups.

MODE OF DELIVERY
Lectures, case discussions, seminars

ASSESSMENT
Starting from the first session following the end of the Course, students have to do the entire exam (PART A + B) on topics discussed in Class and materials listed in the section “reference books”. The goal of the written exam is to assess the student’s knowledge on the whole program as well as his/her ability to apply the concepts learned during the course on simplified business cases. The final valuation will be calculated as the average of the valuations received for both PARTS. Both valuations must be sufficient.

PART A
•Scott A. Shane (2014) Technology Strategy for Managers and Entrepreneurs, Harlow, Pearson
•Altro materiale (articoli e casi aziendali) verrà comunicato a lezione/durante il corso e messo a disposizione sulla piattaforma e-learning

Letture consigliate:
-Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith (2015) Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
-Alexander Osterwalder, Yves Pigneur, (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

PART B
•F.R. Jacobs and R.B. Chase, Operations and Supply Chain Management, 14th Global Edition, 2014, McGraw Hill - CAP 1, 2, 3, 14, 16.
•J. Tidd and J. Bessant, Managing Innovation, 5th Edition, 2014, Wiley & Sons, CAP 1, 2, 5, 9.
•Altro materiale (articoli e casi aziendali) verrà comunicato a lezione/durante il corso e messo a disposizione sulla piattaforma e-learning