Università degli studi dell'Insubria

INNOVATION MANAGEMENT

Degree course: 
Corso di Second cycle degree in GLOBAL ENTRENEURSHIP AND MANAGEMENT
Academyc year when starting the degree: 
2012/2013
Year: 
1
Academyc year when helding the course: 
2012/2013
Course type: 
Compulsory subjects, characteristic of the class
Credits: 
6
Period: 
First Semester
Standard lectures hours: 
40
Detail of lecture’s hours: 
Lesson (40 hours)
Assessment: 
Voto Finale

The course aims to illustrate the role of entrepreneurship and innovation in the current competitive landscape. The course provides students with useful management tools for the creation and management both of startup and spin-off companies, as well as managing innovation processes in established corporate entities.

The course aims to illustrate the role of entrepreneurship and innovation in the current competitive landscape. The course provides students with useful management tools for the creation and management both of startup and spin-off companies, as well as managing innovation processes in established corporate entities.
The teaching language is English.

Detailed program:

A) INTRODUCTION
Globalization and competitive advantage
Entrepreneurship in Italy: key issues and opportunities
State of entrepreneurship in Italy:
o NewCos (Startup/ Spinoff)
o Established Companies

B) STARTUP ECONOMY
Entrepreneurial models
o Startup vs Spinoff
o Fast Growth Business vs Life Style Companies
Profiling the startupper
o Age, education, prior experience
o Novice vs serial entrepreneurship
o Geography and Business
o Bootstrapping vs Investors
The startup approach
o Fail, Frequent, Fast
o Get it Big
The Techno-Entrepreneur
o Scientist vs Entrepreneur
o Turning Science into Business

C) DEFINING THE BUSINESS IDEA AND DESIGNING THE BUSINESS MODEL
How to identify and communicate the Value proposition
Strategy vs. Business Model vs. Revenue Model
The Milestone Bridge
Selecting the Activity List
Focus, Locus and Modus
o Housing vs Outsourcing vs Partnership
o Brain vs Labour vs Technology Intensity
Business models for high-tech companies
o Web-based, green/clean-tech and life science

D) WRITING THE BUSINESS PLAN
Main contents
o Opportunity
o Market
o Team
o Financials/Business Model
How to present a business plan
o The Elevator Pitch
o The Dave McClure approach
The Lean Startup
o “Time-quality-money, pick two”
o Pivoting

E) RAISING MONEY
The Venture Capital industry
o Business Angels, Seed investors, Accelerators
o Venture Capital
o Private Equity
The financing rounds
o Seed
o Series A and later
The exit
o M&A vs IPO
How to deal with investors and negotiate a term sheet
o Standard terms
o Pre- vs Post-Money Valuation
o Multiples and e Liquidation preferences

F) USE CASES
Business case discussion and working groups.

CFU: 6

REFERENCE BOOKS:
- Onetti A. – Zucchella A. - Versaggi C. (2012), Business Models for Life Science Firms; Routledge Studies in Innovation, Organizations and Technology, Routledge, forthcoming.
- Onetti, A., Zucchella, A., Jones, M. V., McDougall-Covin, P. P. (2010). Internationalization, innovation and entrepreneurship: Business models for new technology-based firms; in “Journal of Management and Governance”, doi:10.1007/s10997-010-9154-1.
- Onetti A. - Marinucci M., Introduction to Entrepreneurship. From Startups to Venture Financing. Mind the Bridge Italy Tour 2012, Mind the Bridge Foundation, 2012. http://www.slideshare.net/mindthebridge/mtb-italy-tour-2012
- Onetti, A., Talaia M., Presutti M., Odorici V.E., Verma S., The role of serial entrepreneurs in the internationalization of global start-ups. A business case ; in “Journal of Strategic Management Education”, Vol. 6, No. 1, pp- 79-94, 2010.
ADDITIONAL READINGS:
- Byers T.H., Dorf R.C., Nelson A.J., Technology Ventures: From Idea to Enterprise, McGraw-Hill Education (ISBN 978-0073380186).