Degree course: 
Corso di First cycle degree in COMMUNICATION SCIENCES
Academic year when starting the degree: 
Academic year in which the course will be held: 
Course type: 
Compulsory subjects, characteristic of the class
Seat of the course: 
Varese - Università degli Studi dell'Insubria
Second semester
Standard lectures hours: 
Detail of lecture’s hours: 
Lesson (56 hours)

The course has no specific prerequisites.

Final Examination: 

Verification of learning involves an oral exam in the following ways:
one question about the theory of Multimedia and Applied Graphics and about the main software used; the other one related t a case study. The test will be evaluated in 30/30 and the final grade will take into account the accuracy and quality of the answers as well as the communication skills and the ability to justify statements and analysis.

Voto Finale

The idea of correlation between graphic and multimedia is a vast and complex field, and it is subject to multiple uses. During the course, students will learn its meaning as well as its multiple applications: the course provides useful tools for constructing both verbal and graphic message, through the analysis of useful techniques for choosing and organizing topics in order to give them an aesthetic shape.
The course will illustrate the main methods and tools of multimedia graphics through a strategic and executive approach linked to the design and development of marketing and communication strategies: students will work on the proposed contents through exercises aimed at reflecting on the most suitable methodological approach to undertake.
The course proposes to creatively explore the interactive-multimedia aspect through experimentation, using softwares dedicated to multimedia production, in order to provide solid methodological bases that guarantee skills in the New Media sector. The goal is to be able to interpret today's market needs and be able to create high-performance communication and marketing strategies and products, attentive to the needs of users.
Students will also investigate new spatial dimensions in the vast range of multimedia applications.
Communicative design will be integrated with different languages and methods, that belogs to other form of expression, through innovative models of interaction.

The course aims to investigate the rhetorical and figurative aspect, both existing in the verbal dimension (literary texts) and in the iconic dimension (advertising, graphics, web design), in order to highlight how a message is effective only when it is rhetorically designed.
Students will be asked to decline their creativity and research towards the use of languages and media at multiple levels. visual media, multisensory and interactivity will allow students to produce works made from mixed media, from paper to interactivity, or using the audiovisual potential.
The need to use different languages will be investigated with particular reference to communication purposes, with an emphasis on emotional marketing, deepening theories and practices of the experience economy and in particular of emotional events as an innovative marketing tool.
Theoretical lessons and exercises will allow students to:
- Knowing the constituent elements of design and graphic languages;
- Being aware of the history and development of the various fields of graphic production;
- Knowing how to identify the correct project-product-context approach procedure, in the various functions relating to multimedia communication;
- Knowing how to apply the principles of visual perception and of the composition of graphic-visual form;
- Independently recognizing the rhetorical implications of a linguistic or iconic message, producing effective ones for each case requested.

Students must demonstrate a good knowledge of the topics covered during the course, and they must integrate the lessons and the study with:
a) Various material
b) Further bibliography:
- Riccardo Falcinelli, FIGURE, Einaudi
- Riccardo Falcinelli, CRONORAMA, Einaudi


Remote Learning.
The lessons will analyze the contents of the course always with an interactive methods.

The professor receives students remotely (via Teams) by appointment. Please send an appointment request by email.