PSYCHOLOGY AND COMMUNICATION STRATEGIES FOR HEALTH AND WELLNESS

Degree course: 
Corso di Second cycle degree in SCIENZE E TECNICHE DELLA COMUNICAZIONE
Academyc year when starting the degree: 
2019/2020
Year: 
1
Academyc year when helding the course: 
2019/2020
Course type: 
Compulsory subjects, characteristic of the class
Language: 
Italian
Credits: 
8
Period: 
Second semester
Standard lectures hours: 
64
Detail of lecture’s hours: 
Lesson (64 hours)
Requirements: 

None

Final Examination: 
Orale
Assessment: 
Voto Finale

• SYSTEM-ORIENTED OBJECTIVE: Principles, procedures and tools for health communication
• PROCESS-ORIENTED OBJECTIVE: Specific communicative relational aspects
• MANAGEMENT-ORIENTED OBJECTIVE: Acquisition of communication methodologies for the management of new areas of health communication (the New Nutraceutical Sciences)

• GENERAL INTRODUCTION TO MATURE MARKETS
• COMMUNICATION IN MATURE MARKETS
• COMMUNICATIONAL & MANAGEMENT LAWS ABOUT HEALTH AND WELLNESS
• THE TASKS OF THE NEW PROFESSIONAL/MANAGEMENT FIGURES IN THE HEALTHCARE SECTOR
• NUTRACEUTICS AND NEW CHALLENGES

Convenzionale

Professors

MARTINA ALBERTO