Degree course: 
Academic year when starting the degree: 
Academic year in which the course will be held: 
Course type: 
Optional subjects
Second semester
Standard lectures hours: 
Detail of lecture’s hours: 
Lesson (60 hours)

No specific scientific knowledge is required. See course content to see the assumed knowledge base.
The lessons from previous years, especially those with the object of the financial statements, budget and strategy, will provide to the students a conceptual background useful to address the topics proposed in the course.

Final Examination: 

Each working group must prepare a business plan agreed with the teacher and must submit a written report. They have to prepare an executive summary.
Each team should prepare a 15 minute power point presentation (PPT) final presentation that will be followed by a 5 minute discussion.
100% of the grade is based on the business plans prepared during the course, on the executive summary, on the PPT presentation and on the discussion.
Students will grade their colleagues’ business plans; based on these grades, instructor will vary his grade from -1 to +1.
Deadline for BP, executive summary and PPT presentation (3 different files) will be defined at the beginning of the course
No partial tests are provided.

Voto Finale

The aim of the course is to acquire and use specialized knowledge to make the business plan (BP), starting from the analysis of the economic-strategic convenience of the project and then verifying their feasibility.
At the end of the course students will be able to understand the strategic aspects of the business plan, to examine all the steps for the preparation of the business plan. They will also be able to experiment directly beyond being able to construct and evaluate a business plan by analyzing financial sustainability, both of existing companies and start-ups.

This course offers to participants the opportunity to learn to develop and evaluate business plans . The course is built on the knowledge already acquired by a student of the Master in Management and it simulates an entrepreneurial experience. Students are required to develop a business plan choosing from: a start – up: a manufacturing company or a services company.
Detailed program
Business plan, business planning, entrepreneurship and strategic management
Market analysis and marketing planning
Market forecast
Competitive analysis
Product system design and competitive advantage creation and defense
Firm structure design
Organization design
Make, Buy and connect decisions
Competitive - advantage based alliances
Financial simulation
How to evaluate the business plan

This course does not require any compulsory readings; nevertheless the readings suggested in the marketing, strategy, finance, and organization courses may be useful.
A guide to the business plan will be provided as well as a list of suggested readings on the elearning platform with the slides of the lectures.
Suggested Reading Material
How to write a business plan – McKinsey Company
Business Plan Handbook, Thompson Gale

Suggested Reading Material
How to write a business plan – McKinsey Company
Business Plan Handbook, Thompson Gale


- Lessons in classroom;
- Working groups;
- Power point presentations;
- seminars
- e-learning
This course is based on a learning by doing approach
Time pressure is part of the teaching approach, as well as the ability of organizing group activities. Tutorial classes will help groups to focus their efforts and in to deal with methodological issues.

Usually just before lectures. It’s possible to make an appointment by e-mail,

Borrowed from

click on the activity card to see more information, such as the teacher and descriptive texts.