Degree course: 
Corso di First cycle degree in TOURISM SCIENCE
Academic year when starting the degree: 
Academic year in which the course will be held: 
Course type: 
Compulsory subjects, characteristic of the class
Second semester
Standard lectures hours: 
Detail of lecture’s hours: 
Lesson (50 hours)

Because of this specific course program, students won't need specific prior knowledge. However, a little acquaintance of sociological terminology may be useful. To this end, students are advised to consult a Dictionary of Sociology.

Final Examination: 

The assessment test consists of a written examination that includes open questions on the main concepts and theories covered in the course. The purpose of written examination is to verify the knowledge of theories and research methods in media sociology. The assessment takes into account the number of responses, their completeness and relevance, clarity in the exposition of concepts, knowledge of scientific language. As a general rule grades are expressed on a scale of 0-30, where the passing grade is 18 and above.

Voto Finale

In accordance with general objectives of the program in Tourism, the course of Sociology of Communication and Tourism aims to provide an accurate knowledge of communication processes. In fact, an adequate communicative competence is very important for those who solve tasks of responsibility in the field of tourism and urban& regional promotion.
A first objective of the course is to provide elements of knowledge of interpersonal and mediated communication. Secondly, the course aims to provide the main theoretical references to understand the tourism phenomenon and analyse its contemporary transformations. The aim is to provide students, in addition to theoretical frameworks, with a methodology of sociological analysis to interpret the evolution of the phenomenon and its modes of narration and communication.
The aim is to allow a general theoretical knowledge of the most relevant issue debated in the field of sociology of communication, but also to offer, through examples and case discussion, elements of practical knowledge of relational and communicative dynamics, both at interpersonal and institutional level, that students can meet in their specific professional field.

As mentioned above, the course has a twofold objective: on the one hand it intends to show what the main practices of communicative interaction among people consist of and how they constitute the basic material of which societies are made; on the other hand, it wants to show students, also through concrete cases, how these communicative dynamics take form within the practices of communication typical of the tourism industry.
To this purpose, the course will introduce some of the classics of sociology that have formulated the vocabulary and concepts that are used to critically analyse the phenomena of social and communicative interaction nowadays. Then, some of the theoretical and methodological approaches used in the empirical analysis of practices of communicative interaction will be illustrated. In particular, the first part of the course will address the following topics: communication as a social relationship; the structure of the communicative relationship; the communicative process; the functions of communication; the forms of communication; the reason beyond the success/the failure of communication.
The second part of the course is dedicated to the sociological study of tourism. The lessons will reconstruct the experience of the journey from its origins to its postmodern evolution, analyzing the different forms of tourism up to the affirmation of the so-called new "tourism" (sustainable tourism, responsible, identity, and experiential). Travel and tourism will also be analyzed in their communication dynamics, tourism has indeed been one of those sectors in which the effect of digital communication technologies has been profound, anticipating the evolution of the market dynamics that the internet has generated. We will investigate how the network, through blogs, social networks and mobile applications, has changed the behavior of tourists.

Preparing for final exam, all students are expected to read and study course notes, course slideshow and the reading listed 1-2:
1. Gili G., Colombo F. (2014), Comunicazione, cultura, società, La Scuola, Brescia.
2. Brucculeri M. C. (2009), Semiotica per il turismo, Carocci, Roma.

Course notes and course slideshow will be available on the e-learning platform.


The course includes 50 hours of lectures.
The first lecture is an introduction to the course. It serves to present course aims and program, teaching method and assessment criteria. Subsequent lectures are devoted to the content of the course itself.
The course alternates theoretical lectures and in-depth analysis of the most pressing issues posed by sociology of communication. It also includes meetings dedicated to exam textbooks and aimed to provide some guidance for reading and studying them.
Lectures make extensive use of illustrations and audio-visual material. The instructor is responsible for the entire course (design and teaching).

The instructor receives students on the main campus (Sant'Abbondio Campus, Office 1.6.) according to the calendar published on the bulletin board and on the website of the Department. To contact the instructor, send an e-mail at: