- Assessment methods
- Learning objectives
- Teaching methods
The exam takes place in written form and it is based on the topics discussed in class and dealt with in reference materials (see next sections).
Students can either take two partial exams, respectively on Module A and on Module B in ad hoc sessions at the end of each module, or take the entire exam (on Module A and Module B jointly) in exam sessions following the end of the entire Course.
In any case, the final grade will be calculated as the average of the two partial grades received for the two modules; both grades must be equal or above 18/30.
The exam on module A lasts one hour and consists of three open questions and an exercise. Both of them are aimed at assessing students’ knowledge of fundamentals of management as well as their application, qualitative and quantitative, to firms and other economic organizations.
The exam on module B also lasts one hour and consists of eight questions, some of which may contain exercises and require graphic representations. The final goal is to assess students’ knowledge about corporate strategy and related models, along with their application.
The course’s goal is to make students understand the fundamentals of Business Administration, Management and Corporate Strategy, providing a comprehensive overview of structure, processes and strategic choices of firms and other organizations in a double-fold perspective (i.e. both descriptive and problem-solving).
At the end of the course, therefore, students should have learned the basic concepts of business administration as well as models and tools to describe structure, strategy and management of the different organizations involved in economic activities, with a specific focus on firms.
Specifically, the course is divided into two modules: A and B.
Module A provides an overview of the structure and functioning of firms and other economic organizations with a special focus on institutional goals; ownership and governance structures and processes; governance decisions; functional and business areas and related key decisions based on cost structures and various "economies" (such as scale, volume, scope, learning, transaction); personnel; assets & liabilities; principles of economic viability.
Module B is focused on Corporate Strategy including both internal and external analysis, strategy formulation and execution as well as strategic decisions such as vertical cost leadership, differentiation, segmentation, integration, outsourcing, diversification, internationalization, growth and downsizing.
MODULE A (40 hours):
A) THE FUNDAMENTALS (6 h)
• Course presentation. Management and Business Administration
• People and economic activity
• Firms, other organizations and economic specialization
B) THE STRUCTURE AND FUNCTIONING OF FIRMS AND OTHER ORGANIZATIONS: AN OVERVIEW AND SOME DEEPER INSIGHTS (16 h)
• Structure and strategies
• Ownership and governance
• Governance structures and processes
• Economic activity and strategic decisions
• Economic activity and the variety and interdependencies of operations
• Assets and liabilities
C) THE STRUCTURE AND FUNCTIONING OF FIRMS AND OTHER ORGANIZATIONS: SOME KEY DECISIONS (16 h)
• Decisions on cost structures
• Decisions about size and economies of scale, volume and learning
• Diversification choices and economies of scope
• Make/buy decisions and transaction economies
• Developing inter-company networks
• Developing key assets and core competences
D) PERFORMANCES AND CONTINUITY CONDITIONS OF FIRMS AND OTHER ORGANIZATIONS (2 h)
• The economic viability principle
MODULE B (40 hours):
A) EXTERNAL ANALYSIS (10 h)
• Overall environmental analysis
• Industry, market, business analysis
• Porter’s five forces analysis
• Identifying the key competitive factors
B) INTERNAL ANALYSIS (10 h)
• Corporate resource analysis and resource based view
• Resources vs competences
• The value chain
C) BUSINESS STRATEGIES (10 h)
• Cost leadership
• Beyond basic strategies
D) CORPORATE STRATEGIES (10 h)
• Market penetration
• Vertical Integration (upstream/backward)
• Growth vs Downsizing
G. Airoldi – G. Brunetti – V. Coda, Corso di Economia Aziendale, Il Mulino, 2005, Ch. 1, parr. 1.1, 1.2, 1.3, ch. 2, ch. 3, parr. 3.1, 3.2, 3.3, 3.4, 3.5, 3.6, ch. 4, parr. 4.1, 4.2, 4.3, 4.4, ch. 5, ch. 9, par. 9.1, ch. 11, parr. 11.1, 11.2, 11.3, 11.4, 11.5, ch. 12, parr. 12.1, 12.2, 12.3, ch. 14, ch. 16, parr. 16.1, 16.2, 16.3, 16.4, ch. 17, parr. 17.1, 17.2, 17.3.
The cases mentioned in the detailed schedule (that will be available to students at the beginning of the course) will be uploaded on the elearning course page, together with selected articles from the economic press.
Cotta Ramusino E. – Onetti A. Strategia d’impresa, Il Sole 24 Ore Libri, Milano, 4a Edizione, 2013, Cap. 3, 4.1, 4.2, 4.3, 5, 6.
Lectures, case discussions, seminars.
Office hours are indicated, and regularly updated, in professors’ homepages.