Languages and techniques of mass media communication
- Assessment methods
- Learning objectives
- Teaching methods
The exam consists of an oral interview aimed at the assessment of acquisition and correct understanding of the contents of the course. On the contents of each of the main authors in the program, a question will be asked about which the knowledge of the subject, the ability to exhibit and the critical analysis will be evaluated. The final vote will take into account accuracy and quality of the answers (60%) as well as communicative ability and ability to properly motivate statements, analyzes and judgments shown during the interview (40%).
The course aims to provide the tools to deepen, also from a diachronic perspective, some of the main expressive techniques of the media language, focusing on the specific case of the relationship between media language and conative message, illustrating changes and complexity of communication methods, up to latest trends.
Practical and scientific analysis of the variety of linguistic-communicative acts in advertising, from historical antecedents to the complexity of modern mass-media, telematic systems, digital and post-digital communication.
G. Mayer, Dallo spot al post. La pubblicità dopo i social media, LSWR.
D. Antelmi – G. Rocca, Materiali ed analisi di testi, Arcipelago. Free download from e-learning.
Classes and seminars.
Student reception by appointment.